自貢酒店包裝酸奶范圍Redesigns包裝

Posted on貼在 October 28, 20102010年10月28日。||Category:類(lèi)別: Branding品牌

Yoghurt Range Redesigns Packaging to Improve UK Business自貢酒店包裝范圍Redesigns自貢提高英國(guó)商界

How do you choose your yoghurt? 你如何選擇你的酸奶?If you are like many people, you put very little conscious thought into the process. 如果你和許多人一樣,你把很少的有意識(shí)的思維過(guò)程。You simply survey the choices and the prices, then grab what looks best for your needs and your market budget. 你只是調(diào)查的抉擇和價(jià)格時(shí),然后抓住什么看起來(lái)最適合您的需要和你的市場(chǎng)預(yù)算。However, there is much more going on here than meets the eye.然而,有很多在這里發(fā)生比觸目的。

In our yoghurt example, the buyer is actually taking in a lot more information than they recognize. 在我們的例子中,買(mǎi)方酸奶其實(shí)就是把更多的信息比他們認(rèn)出來(lái)。They are looking for subtle cues as to the type of yoghurt they can expect. 他們正在尋找微妙的四種類(lèi)型的酸奶他們預(yù)期。Will this offer an ethnic這提供了一個(gè)民族brand品牌or a more conventional one? 或者更普通的一個(gè)嗎?Is it premium yoghurt or a bargain brand? 這是一個(gè)交易溢價(jià)酸奶或品牌嗎?Is it a brand that appeals to children or one that belongs in a single’s refrigerator? 這是一個(gè)品牌吸引孩子或一個(gè)屬于單一的冰箱嗎?We take in all of this information and more in the few seconds it takes for us to reach for that favourite brand.我們要在所有這一切中信息的幾秒鐘內(nèi),更需要我們?nèi)ツ亲钕矚g的自貢品牌。

This is why branding and這就是為什么品牌logo design標(biāo)志設(shè)計(jì)are so important for every company, even small yoghurt makers. 每個(gè)公司都是很重要的,即使微小的酸奶制造商。In recognition of this, Nom recently redesigned their entire range of yoghurt offerings in an attempt to claim a larger part of the UK premium yoghurt market share.在認(rèn)識(shí)到這一,最近重新設(shè)計(jì)他們的全部來(lái)酸奶祭企圖要求自貢酒店包裝更大一部分的英國(guó)保費(fèi)酸奶市場(chǎng)份額。