那曲酒店廣告公司 Faced with a lack of finds, UK skier Alan Baxter posed almost nude for a series of shots that were placed in a calendar to help him raise money to go to the 2010 Winter Olympics in Vancouver. 面對一個(gè)缺乏發(fā)現(xiàn),英國幾乎裸體滑雪艾倫·巴克斯特提出一系列照片,這些被放在一個(gè)日歷將幫助他籌集資金去了2010年冬季奧運(yùn)會在溫哥華。In several, he is covered only with his hand. 在幾個(gè),他只能用他的手被冰雪覆蓋。While the skier admits that this was nerve-wracking, he feels that the images at least were tasteful and artsy—and more than worth his try at Olympic gold.雖然承認(rèn)這是滑雪者傷腦筋時(shí),他會覺得,圖像至少是品位、artsy-and超過值得自己嘗試奧運(yùn)金牌。

Baxter did not strip for another’s company’s brand, but rather for his own opportunities. 巴克斯特不帶別人的公司的品牌,而是為自己的機(jī)會。Does this make the lapse more or less forgivable? 那這段或多或少可以原諒嗎?In this case, few people held the calendar against the skier, and even more seemed to see it as a humorous and even ingenious choice. 那曲酒店廣告公司在這種情況下,一些人擁有對滑雪者的日歷,甚至更多的似乎認(rèn)為這是一個(gè)幽默,甚至巧妙的選擇。Luckily, it had the intended effect.幸運(yùn)的是,它的預(yù)期效果。

These are not the only examples of sexy ski marketing. 這些并不是唯一的例子的性感滑雪銷售。The national Swiss Ski School is using a similar tactic to sell their services. 國家瑞士滑雪學(xué)校是利用類似的策略出售他們的服務(wù)。The nation recently held a contest hoping to find the most attractive male instructor in the mountainous nation. 美國最近舉辦了一個(gè)競賽,希望能找到最具吸引力的男性教師在山區(qū)的國家。The web site was not just popular; it developed a cult following of women visiting to observe their favourite skier. 該網(wǎng)站不僅僅是很流行的,發(fā)展了一個(gè)崇拜者的女性來觀察他們最喜愛的滑雪。Will women be more likely to travel to Switzerland simply to see the sexy ski instructors? 將女性更有可能去瑞士就是為了看一眼電影的宣傳性感的滑雪教練嗎?While it’s hard to imagine this being the only criteria, it certainly will make the Swiss Alps feel all the more attractive to potential visitors, especially females.雖然很難想象這是唯一的標(biāo)準(zhǔn),它肯定會讓瑞士阿爾卑斯的感覺更吸引潛在客戶,尤其是女性。

Skiing was once seen as an old fashioned sport, but it has definitely caught up with the times. 滑雪曾經(jīng)被看作是一個(gè)老式的運(yùn)動,但它絕對趕上時(shí)代。Ads such as this suggest a target market that is younger and hipper than the former middle aged ski fans. 這樣的廣告目標(biāo)市場,提出一個(gè)年輕、號比原中年滑雪愛好者。Snowboarding and other youthful offshoots have attracted numerous new and ever younger people to the slopes, where they are more likely to give skiing a chance. 滑板滑雪和其他年輕的支派都吸引了眾多的新的和以前的邊坡的年輕人,他們更有可能給滑雪的機(jī)會。This has led to changes in branding and in advertising for companies now dealing with an entirely new demographic.這導(dǎo)致了變化與那曲酒店廣告公司的那曲酒店品牌現(xiàn)在處理一個(gè)全新的酒店。