紹興酒店VI設(shè)計的一種有趣的方式來享受美好的紹興時光

Guinness is also seeing success with a new, friendly brand. 《吉尼斯世界紀(jì)錄大全》的成功也看到一個新的,友好的品牌。The ‘Bring It To Life’ campaign similarly repositioned the“帶它去生活的運動同樣恢復(fù)使用brand品牌as a fun way to enjoy good times with friends.作為一種有趣的方式來享受美好的時光和朋友在一起。

Diageo brand websites have redesigned to reflect their new brand positions, and social media is being emphasized as a way of connecting with the customers. Diageo品牌網(wǎng)站已經(jīng)重新設(shè)計,以反映其新品牌定位、社會媒體被強調(diào)的一種方式結(jié)合的顧客。This combined with increased visibility of both products and這種結(jié)合的知名度,增加兩個產(chǎn)品logo design標(biāo)志設(shè)計s in UK stores will increase the general awareness of the drinks. 在英國的商店將增加年代一般認(rèn)知的飲料。Christmas is a critical time for alcohol sales, so gaining a larger market share is more important than ever.圣誕節(jié)是一個關(guān)鍵時期,因此獲得了酒精銷售更多市場份額比以往更為重要。

Drinking, and even drinking excessively, is a popular British pastime. 飲酒過度飲酒,甚至,是英國人很流行的消遣。In fact, in the study quoted above, 69% of UK adults felt that binge drinking was a ‘British Thing’. 事實上,在以上研究引用,69%的英國成年人覺得過度飲酒被“英國的事情”。As people in the UK seek more healthful lifestyles, this type of behaviour is being viewed less benevolently. 當(dāng)人們在英國尋求更健康的生活方式,這種類型的行為被看做仁慈地少。Any alcohol brand that wants to maintain its presence in the UK must immediately rethink their brand position and change their packaging and marketing accordingly.任何酒類品牌,要保持它的出現(xiàn)在英國必須立即重新思考他們的品牌定位和改變他們的包裝和營銷進行相應(yīng)的調(diào)整。

If an industry changes rapidly, businesses are faced with a choice: rebrand or suffer the consequences. 如果一個產(chǎn)業(yè)快速地變化,企業(yè)面臨一個選擇:將或承擔(dān)后果。That should be an easy decision, but it is one that many companies face with trepidation. 那應(yīng)該是一個容易的決定,但這是許多公司面臨的無奈之舉。Luckily, a branding expert can help you with the difficult task of modifying your brand for success with the new values of your customer base. 幸運的是,一個品牌專家可以幫助您處理困難的任務(wù)修改你的品牌的成功與你的新價值的客戶基礎(chǔ)。Sometimes this requires large changes, including your website, packaging, and even your logo design. 有時,這需要大的改變,包括你的網(wǎng)站,包裝,甚至你的logo的設(shè)計。However, in many cases you can reconnect with customers by making simple, small changes that set a new tone for your business. 然而,在很多情況下你可以重新與顧客的小變化,制作簡單,創(chuàng)造了一項新的音調(diào),為您的業(yè)務(wù)。These types of changes are helping brands like Bailey’s and Guinness stay in the game, and with the right guidance they can help you as well.這些類型的變化是幫助像貝利的品牌和吉尼斯呆在比賽中,接受正確的引導(dǎo)他們可以幫助你。