秀山高爾夫設計 另一個新秀山品牌標志設計為第五頻道

Posted on貼在 March 15, 20113月15日,||Category:類別: Logo Design News標志設計的新聞

Channel Five is one of the more popular and also most-often-rebranded television channels in the UK. 第五頻道是一種更受歡迎,也most-often-rebranded電視頻道在英國。The UK英國logo design秀山高爾夫設計標志設計was launched in 1997—by the Spice Girls, no less—and proceeded to shed its tacky image with a series of rebrands and UK logo design changes. 發起于1997年—辣妹,沒有less-and開始擺脫俗氣形象與一系列的rebrands和英國標志設計的變化。The channel has now changed its logo design once again, for the third time in the past decade.現在已經改變了它的頻道標志設計再一次,第三次在過去的十年。

Television channels tend to rebrand and change logo designs more often than other businesses, although few as often as Channel Five. 秀山高爾夫設計電視頻道傾向于將和改變標志設計越來越多其他業務,雖然很少常第五頻道。This is due to the unique needs of television. 這是由于電視的獨特需求。The programmes are constantly changing, as are viewer preferences, and it makes sense to modify your這個項目是不斷變化的,觀眾的喜好,修改你的是有道理的brand品牌to represent your products and your audience.代表你的產品和你的聽眾。

The new logo design, however, has not met with much fanfare. 新標識語設計,然而,并沒有達到做多。We see the same circle shape, which is commonly used in television, but in a red colour rather than the former youthful orange. 我們看到同樣的圓圈的形狀,也就是一般用于電視,但在一個紅色,而不是以前的青春是橙色的。It’s hard to understand why a change of colour was needed, especially as the orange gave a youthful and somewhat unique feeling to the channel.很難理解為什么需要改變顏色,特別是年輕的、在一定程度上橙色給獨特的感覺的隧道。

Instead of the word “Five”, the new logo features the full name of the channel. 而不是“五”這個詞,新商標的全稱通道。We rather liked the “Five”—it set the channel apart from competitors such as Channel 4 and had an interesting font that was used well in on-air animations promoting the channel. 我們寧愿喜歡“五”-設置頻道除了競爭者如第4頻道和字體,度過了一個有趣的應用于在促進頻道。動畫The new font is Helvetica, which is a little over-used both in logo design and in the television industry. 新字體Helvetica,這是一個小擁擠都在標識語設計和在電視產業。The addition of the word “Channel” also seems a little gratuitous; people watching television know that they are viewing a channel.再加上另外的詞:“渠道”也似乎有點無償的;人們看電視知道他們正在瀏覽一個頻道。