如家快捷酒店顧客市場調查問卷
簡介:如家酒店連鎖于2002年6月由中國資產最大的酒店集團——首都旅游國際集團與中國最大的酒店分銷商——攜程旅行服務公司共同投資組建。
1.您聽說過如家快捷酒店嗎?A.是 B.否
2.您是否知道如家快捷酒店是全國性連鎖經營的?A.清楚 B.不清楚
3.您的職業會使您頻繁出差嗎?A.經常 B.偶爾 C幾乎沒有
4.如果您出門在外,往往會愿意選擇以下哪種類型的酒店下榻? A.星級酒店 B.其他 C.經濟型酒店(如:如家快捷酒店) D.招待所或家庭旅館
5.如果您選擇經濟型酒店,您愿意選族如家快捷酒店嗎?A.會的,已經消費過 B.還未住過該酒店,但有機會會去 C.隨機,不確定
6.您是通過說呢么渠道獲知如家快捷酒店的?A.身邊的親戚朋友 B.其他 C.書報、相關旅游雜志 D.網絡媒體
7.您對如家快捷酒店的了解程度到了以下哪個階段?A.是該酒店的忠實消費者 B.有過幾次入住經歷 C.僅限于參觀過或在相關媒體上了解過其資料 D.僅是知道有這么一家酒店而已
8.您一般是因為什么原因出行,而得以有機會入住如家酒店的?A.商務出差 B.其他 C.旅游 D.普通散客形式
9.您覺得如家快捷酒店的酒店VI設計和店面設計風格是?A.清新明快,色調溫馨 B.裝備過于簡單 C.一般,沒什么印象
10.“潔凈似月,溫馨如家”是該酒店的經營理念,您的感覺是?A.貼心,誠懇 B.一般,沒感覺 C.沒有特色 D.很俗套
11.當您第一次聽說“如家快捷酒店”時,“如家”二字是否讓你有家的感覺,您的第一印象如何?A.印象非常好,曾被打動 B.感覺較好,但談不上被打動 C.一般,沒感覺 D.很俗套
12.如家酒店的客房價格基本上在163元和298元區間,您接受得了這個價格嗎?A.可以接受,價格便宜 B.其他 C.感覺一般
13.作為連鎖經營的如家快捷酒店,其分布全國各地,您的到達不同城市時,還總會選擇入住該酒店嗎?A.會的,信賴該酒店 B.隨機,不確定 C.否
14.如家快捷酒店主要提供住宿服務,而把餐飲、購物、娛樂功能大大壓縮、簡化,甚至取消,您覺得這樣的酒店是否讓您滿意?A.是,喜歡這種簡單、高效率的酒店 B.感覺一般 C.否,服務項目太過于簡單
15.如家快捷酒店主要提供住宿服務,如果可以的話,您希望增加些什么項目的服務?A.餐飲功能 B.其他 C.娛樂功能 D.購物功能 E.商務、票務中心服務
16.您會向您的朋友推薦如家快捷酒店嗎?A.一定會 B.可能會 C.不一定 D.沒想過 E.不會
17.您覺得如家快捷酒店的前臺入住手續的辦理效率?A.效率高,服務令人滿意 B.一般,無特別感覺 C.效率低,特別是在酒店旺季,服務往往差強人意
18.在您心目中你覺得一家酒店哪些因素是您首要考慮的?A.品牌 B.其他 C.價格 D.環境 E.服務 F.衛生狀況 G.地理位置 H.安全系數
19.您希望如家快捷酒店的客房設計風格是?A.舒適不失豪華 B.其他 C.簡介舒適實用 D.舒適實用又要有新奇感
20.您對如家快捷酒店的房間狀況是否滿意?A.非常滿意 B.比較滿意 C.一般 D.不太滿意 E.不滿意
Hotels and hotel market research VI design research questionnaires, your choice?
Home Inns customer market survey
Description: June 2002 by the assets of the largest hotel group in China - Beijing Tourism International Group, China's largest hotel, the hotel chain distributors - Ctrip services company jointly set up.
You have heard of Home Inn? A. Yes B. No
2 Did you know that Home Inns is a national chain operation? A. clear B. unclear
(3) your career will make you travel frequently? A. Regular B. occasionally C almost no
If you are away from home, often are willing to choose which of the following type of hotel stay? A. star hotel B. C. Economic hotel (such as: Home Inn) D. hostel or guesthouse
If you choose a budget hotel, you are willing to choose family Home Inn? A. will have been consumed B. have not stayed in the hotel, but have the opportunity to go to C. random, uncertain
You say what channels informed of Home Inn? Friends and relatives of A. around B. C. books, newspapers, related to travel magazines, D. network media
The level of understanding of the Home Inn 7. Which of the following stages? A. Yes, the hotel's loyal consumers B. a few times to stay experienced C. is limited to have such a hotel visited or understanding of the data D. in the relevant media only know
You generally what travel and had the chance to stay at such hotels? A. Business travel B. Other C. Tourism D. ordinary individual in the form
You think such as the Home Inn Hotel VI design and store design style? A. The fresh and bright, warm colors and B. too simple equipment C. General, no impression
10 clean like months, a cozy "is the business philosophy of the hotel, you feel? A. intimate, sincere B. General, did not feel very cliche of the characteristics of D. in C.
11 when you first heard "Home Inns hotel", the word "Home" you feel at home, your first impression? A. The impression is very good, was impressed by B. feel better, but less impressed C. General, did not feel D. very stereotypes
Such as hotel room rates are basically in the range of 163 yuan and 298 yuan, you accept this at this price? A. accepted, inexpensive B. other C. feeling generally
13. Home Inns hotel chain operation, and its distribution throughout the country, you reach different cities, but also always choose to stay at the hotel? A. Yes, trust the hotel B. random, uncertain C. No
14 Home Inns providing accommodation services, to reduce the size of the dining, shopping, entertainment, simplified, or even canceled, do you think this hotel is to your satisfaction? A. Yes, like this simple, efficient hotel B. feeling generally C. No services are too simple
15. Home Inn main provider of accommodation services, if possible, you want to increase the service of what? A. catering function B. other C. entertainment D. shopping function E. Commerce, ticketing center services
16 Recommended Home Inn to your friends? A. must B. may C. does not necessarily D. thought E. will not
17 do you think Check the processing efficiency of the procedures such as the Home Inns hotel front desk? A. high-efficiency, service is satisfactory, B. General C. Efficiency special feeling, especially in high season, services are often unsatisfactory
18 In your mind, do you think of a hotel which factor is the primary consideration? A. Brand B. other C. Price D. Environmental health status of E. Service F. G. geographical H. safety factor
19 would you like the design style such as Home Inn rooms? A. comfortable yet luxurious B. other C. Introduction comfortable D. comfortable and practical as well as novelty
20 Home Inn, room situation is satisfactory? A. very satisfied B. satisfied C. General D. not satisfied with the E. are not satisfied with
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