地理、人口、心理、行為等因素細(xì)分了酒店市場(chǎng)依據(jù)！
    消費(fèi)者市場(chǎng)細(xì)分的依據(jù)很多，造成消費(fèi)需求特征多樣化的多有因素，都可視為市場(chǎng)分化的依據(jù)或標(biāo)準(zhǔn)，稱為細(xì)分變量。一般認(rèn)為主要細(xì)分依據(jù)是地理因素、人口因素、心理因素和行為因素等四大類。
1.地理因素、、
    以地理因素為依據(jù)來(lái)劃分市場(chǎng)，是一種傳統(tǒng)的市場(chǎng)細(xì)分。地理因素包括洲際、國(guó)別、區(qū)域、行政省市、城鄉(xiāng)、氣候條件和其他他理環(huán)境等一系列的具體變量。由于地理環(huán)境、氣候條件、社會(huì)風(fēng)俗和文化傳統(tǒng)的影響，同一地區(qū)的消費(fèi)者往往具有相似的消費(fèi)需求，而不同地區(qū)的消費(fèi)者在需求內(nèi)容和特點(diǎn)上有明顯差異，如俗話所說(shuō)的“一方水土養(yǎng)一方人”。生活在草原和山區(qū)、內(nèi)陸和沿海、溫帶和寒帶、城市和鄉(xiāng)村的人們有各自不同的需求和偏好。不僅如此，處于不同地理環(huán)境中的消費(fèi)者對(duì)企業(yè)多采取的營(yíng)銷策略（如產(chǎn)品的設(shè)計(jì)、價(jià)格、分銷方式、廣告宣傳等）也會(huì)有不同的反應(yīng)。例如，對(duì)同一種產(chǎn)品的廣告宣傳，城市消費(fèi)者講究時(shí)代感，鄉(xiāng)村消費(fèi)者重要的事實(shí)在、樸實(shí)。此外，酒店市場(chǎng)營(yíng)銷位置的不同往往引起某一產(chǎn)品的市場(chǎng)潛量和成本費(fèi)用有所不同，企業(yè)應(yīng)選擇那些自己能為之提供最好服務(wù)的、效益高的地理市場(chǎng)為目標(biāo)市場(chǎng)。
2.人口因素
    人口因素包括年齡、性別、收入、教育水平、家庭規(guī)模、宗教和種族等直接反映消費(fèi)者自身特點(diǎn)的諸多因素。因?yàn)槿丝谝蛩刂兴倪@些變量來(lái)源于消費(fèi)自身，而且較易測(cè)得，所以，人口因素一直是消費(fèi)者市場(chǎng)細(xì)分的重要因素。
3.心理因素
    消費(fèi)者的心理因素是關(guān)于消費(fèi)者自身的較深層次的因素，包括消費(fèi)者的生活方式、個(gè)性等心理變量。在同一人口因素中可能蘊(yùn)含完全不同的心理因素，或者如上例，同一人口因素（年齡）因心理變量而復(fù)雜。所以，市場(chǎng)細(xì)分在考慮單純的人口因素外，還要綜合考慮心理因素。
4.行為因素
    所謂的行為因素是指和消費(fèi)者購(gòu)買行為習(xí)慣相關(guān)的一些變量，包括購(gòu)買時(shí)機(jī)和頻率、追求的利益、使用情況和消費(fèi)者對(duì)品牌的忠誠(chéng)度等。
Geographic, demographic, psychological, behavioral factors such as breakdown of the hotel market basis!
    The basis of the consumer market segmentation, resulting in a variety of characteristics of consumer demand for more factors can be considered as the basis of market differentiation, or standard, known as segmentation variables. Is generally believed that the main segments based on geographic factors, demographic factors, psychological factors and behavioral factors, four main categories.
Geographical factors,
    Geographical factors as the basis to divide the market, is a traditional market segments. Geographical factors, including the Intercontinental, country, regional administrative provinces and cities, urban and rural areas, climatic conditions and his management environment, a series of specific variables. Due to the impact of the geographical environment, climatic conditions, social customs and cultural traditions, consumers in the same area tend to have similar consumer demand, while consumers demand content and features of different regions were significantly different, as the saying goes "party soil to support the party people ". Live in the grasslands and mountains inland and coastal, temperate and boreal, urban and rural people have different needs and preferences. Not only that, in different geographical environment in the consumer business to take a more marketing strategies (such as product design, price, distribution, advertising, etc.) will have different reactions. Advertising the same product, for example, urban consumers pay attention to contemporary, the important fact of the rural consumers, simple. In addition, the different market position often caused by a product's market potential and costs vary, enterprises should choose to provide them the best service, effective geographic market for the target market.
(2) demographic factors
    Demographic factors including age, gender, income, education level, family size, religion and race and so many factors directly reflect the characteristics of the consumers themselves. These variables included demographic factors derived from the consumer, but more easily measured, so the demographic factors has been an important factor of the consumer market segments.
(3) psychological factors
    Consumers of psychological factors on the consumers themselves deeper level factors, including the consumer's lifestyle, personality and other psychological variables. Contains a completely different psychological factors in the same demographic factors, or the example above, the same demographic factors (age) and complex psychological variables. Therefore, in considering the purely demographic factors, the market segmentation, but also considering the psychological factors.
(4) behavioral factors
    The so-called behavioral factors and consumer purchase behavior-related variables, including the purchase of the timing and frequency, the pursuit of the interests of the situation and consumers' brand loyalty.