如何塑造好的酒店形象呢？形象設(shè)計(jì)是酒店品牌樹(shù)立的過(guò)程
1.形象設(shè)計(jì)
    形象設(shè)計(jì)，是酒店品牌策劃的基本環(huán)節(jié)。任何酒店的策劃，必須明確應(yīng)該以什么形象向目標(biāo)消費(fèi)群體展示和傳達(dá)信息。通常的做法就是全面導(dǎo)入CIS（或CI）戰(zhàn)略。CIS是企業(yè)形象識(shí)別標(biāo)志的英文縮寫(xiě)。企業(yè)形象標(biāo)識(shí)就像人的外觀特征，我們可以用它來(lái)識(shí)別特定的企業(yè)，如：酒店的徽號(hào)、建筑、中英文店名、環(huán)境導(dǎo)航系統(tǒng)等，都是酒店的形象識(shí)別體系，這是一個(gè)不能分離的整體，環(huán)環(huán)相扣，細(xì)致入微。
    酒店通過(guò)導(dǎo)入CIS戰(zhàn)略，突出企業(yè)的形象，又增強(qiáng)企業(yè)的凝聚力，對(duì)外樹(shù)立酒店個(gè)性化的市場(chǎng)定位和良好的企業(yè)形象，提高企業(yè)在市場(chǎng)的競(jìng)爭(zhēng)能力，再通過(guò)各種識(shí)別系統(tǒng)把酒店高標(biāo)準(zhǔn)的管理和服務(wù)信息傳遞給目標(biāo)受眾。
2.服務(wù)構(gòu)建
    服務(wù)構(gòu)建是實(shí)現(xiàn)品牌樹(shù)立的核心工作內(nèi)容，以建立服務(wù)質(zhì)量管理體系作為品牌的保證。因?yàn)槠放瓶慨a(chǎn)品（服務(wù)）來(lái)維護(hù)，而酒店的產(chǎn)品就是服務(wù)，酒店服務(wù)質(zhì)量的控制永遠(yuǎn)是品牌的可靠保障和首要任務(wù)，沒(méi)有服務(wù)就沒(méi)有酒店品牌的生存價(jià)值。
    要在酒店全體員工中樹(shù)立全方位的全員服務(wù)質(zhì)量管理意識(shí)，實(shí)行全面服務(wù)質(zhì)量管理，建立完善的服務(wù)質(zhì)量標(biāo)準(zhǔn)體系和保證體系，加強(qiáng)服務(wù)質(zhì)量控制和達(dá)成。使服務(wù)這種無(wú)形化的產(chǎn)品做到有標(biāo)準(zhǔn)、可控制。
3.品牌推廣
    品牌建立以后，要在公眾心中強(qiáng)化品牌意識(shí)，就要進(jìn)行品牌營(yíng)銷，加強(qiáng)品牌的傳播和推廣。要保證品牌營(yíng)銷推廣的全面實(shí)施，必須樹(shù)立全員品牌意識(shí)，保證全員參與的主動(dòng)性、積極性、創(chuàng)造性，因?yàn)槠放频臉?shù)立是一個(gè)長(zhǎng)期積淀的過(guò)程，要積累每一個(gè)員工在每一個(gè)工作環(huán)節(jié)的完美表現(xiàn)，才會(huì)逐漸在市場(chǎng)上樹(shù)立起品牌。品牌樹(shù)立以后，還要不斷強(qiáng)化酒店品牌設(shè)計(jì)意識(shí)，維護(hù)企業(yè)的形象（包括識(shí)別形象、員工形象、服務(wù)形象等等）。我們要吧形象展示給市場(chǎng)，展示給客人，讓他們?nèi)プR(shí)別，記住酒店。
4.維護(hù)發(fā)展
    在激烈的市場(chǎng)競(jìng)爭(zhēng)中，創(chuàng)業(yè)難守業(yè)更難。酒店品牌一旦樹(shù)立，必須懂得呵護(hù)，學(xué)會(huì)珍惜，學(xué)會(huì)愛(ài)護(hù)。同時(shí)，好要懂得如何繼續(xù)拓展，這就是品牌延伸策略。針對(duì)酒店市場(chǎng)上出現(xiàn)的商機(jī)，不斷設(shè)計(jì)新的產(chǎn)品（服務(wù)），實(shí)現(xiàn)服務(wù)品牌的不斷更新和拓展，留住客戶，保證品牌的忠誠(chéng)度。
   
 
How to build a good image of the hotel? Image Design is a process of hotel branding
1 Image Design
    Image design, the basic aspects of the hotel brand planned. The planning of any hotel, must be clear what the image should show to target consumer groups and convey information. The usual practice is that the full import of the CIS (or CI) strategy. CIS is the abbreviation of the corporate image identification. Corporate identity is like the appearance of characteristics, we can use it to identify a specific enterprise, such as: the emblem of the hotel building, in both Chinese and English name, environment, navigation systems, etc., are the hotel's image recognition system, one can not be separated overall, interlocking nuanced.
    Hotels by importing the CIS strategy, a prominent corporate image, enhance the cohesion and external to establish a Hotel personalized market positioning and a good corporate image, improve the competitiveness of enterprises in the market, through a variety of identification systems a high standard hotel management and service information to the target audience.
(2) services to build
    Services to build the core branding work to establish a guarantee of service quality management system as a brand. Brands by product (service) to maintain the hotel product is service, hotel service quality control is always the reliable protection of the brand and the primary task, there is no service and there is no survival value of hotel brands.
    To establish a full range of full service awareness of quality management in the hotel staff, the implementation of the comprehensive quality of service management, improve the quality of service standard system and guarantee system, and enhance service quality control and reach. Services such intangible products to achieve the standard, can be controlled.
(3) branding
    Brand-building to strengthen brand awareness in the public mind, it is necessary to brand marketing, dissemination and promotion of the brand. To ensure the full implementation of brand marketing, we must foster the full brand awareness, to ensure full participation in the initiative, enthusiasm, creativity, brand building is a long-term accumulation process, the accumulation of every employee in every aspect of work perfect performance, and then gradually establish a brand in the market. Branding, but also continue to strengthen brand awareness, maintain the corporate image (including the identification image, the image of employees, service image, etc.). Display the image we want it to market, show it to guests and allow them to recognize, remember the hotel.
(4) maintain the development of
    In the fierce market competition, difficult to venture till more. Hotel brands to establish, we must know how to care learn to treasure, learn to love. At the same time, it is good to know how to continue to expand, which is the brand extension strategy. Business opportunities in the hotel market, and constantly design new products (services), service brand continues to update and expand, retain customers, to ensure brand loyalty.