一種新興模式的酒店中間商酒店聯(lián)合體（Consortium）
        酒店聯(lián)合體作為一種新興模式的酒店中間商越來越被人們所接受，隨著連鎖酒店不斷發(fā)展，其規(guī)模與影響越來越大，在銷售、預(yù)訂、經(jīng)營管理方面都更具有優(yōu)勢，這對那些獨(dú)立的大酒店以及眾多小酒店來說，無疑是很大的威脅，為了提高自身競爭力，與龐大的連鎖酒店相抗衡，它們紛紛聯(lián)合起來，成立各種各樣的聯(lián)合組織，統(tǒng)稱為酒店聯(lián)合體。
    酒店聯(lián)合體是指一些具有相似標(biāo)準(zhǔn)的酒店自愿結(jié)合起來，共同交納一定費(fèi)用，集中起來用于共同的促銷、預(yù)訂和其他服務(wù)。聯(lián)合體內(nèi)的成員酒店使用一個(gè)共同標(biāo)識，建成一套體的形象，以贏得更多的顧客。酒店聯(lián)合體的功能有些與酒店連鎖類似，如使用共同的預(yù)訂系統(tǒng)，搞聯(lián)合的、大規(guī)模的促銷活動(dòng)，實(shí)行聯(lián)合采購等。不同之處是聯(lián)合體的成員酒店在財(cái)務(wù)、經(jīng)營管理上是完全獨(dú)立的，聯(lián)合體或其他成員無權(quán)干涉。
        北京酒店VI設(shè)計(jì)和酒店連鎖一樣，當(dāng)前世界上的酒店聯(lián)合體也是名目繁多，五花八門，不僅組織形式各異，連功能也不盡相同，其規(guī)模、條例更是相差很遠(yuǎn)。如有的聯(lián)合體要求其成員具有相似水準(zhǔn)，提供相似的設(shè)施與服務(wù)，面對一個(gè)特定的市場。有的聯(lián)合體，其新成員加入需要嚴(yán)格的申請、調(diào)查、投票等手續(xù)；有的聯(lián)合體則希望保持穩(wěn)定的規(guī)模與接待能力；而有的聯(lián)合體的加入手續(xù)比較簡單，要求也并不嚴(yán)格，吸納范圍非常廣泛；有的聯(lián)合體只吸收獨(dú)立的酒店加入，不發(fā)展已屬于某一酒店連鎖的成員，有的聯(lián)合體則無此限制，但大部分聯(lián)合體允許其成員使用其他預(yù)訂系統(tǒng)的服務(wù)；有的聯(lián)合體側(cè)重于聯(lián)合促銷，有的強(qiáng)調(diào)聯(lián)合預(yù)訂，有的會(huì)更注重集體購買，還有的聯(lián)合體開辦學(xué)校以培訓(xùn)各成員的員工；總而言之，盡管聯(lián)合體之間存在如此多的不同，它們的目的卻是一致的；使那些在國際上沒有代表組織的酒店能吸引更多的顧客來住。實(shí)踐證明，酒店聯(lián)合體是一種非常成功的形式。
        有這么多的酒店聯(lián)合體，它們指多以存在競爭也是難免。因此，酒店聯(lián)合體也會(huì)由自己的市場定位，有自己的特色與個(gè)性，并營造出鮮明的聯(lián)合體形象。
        有些酒店聯(lián)合體其成員均為經(jīng)營優(yōu)良的豪華酒店，聯(lián)合體本身也以高品質(zhì)著稱，這里包括一些酒店聯(lián)合體中的佼佼者，如世界最受歡迎酒店組織（Preferred Hotels Worldwide 簡稱PHW）、世界一流酒店組織（The Leading Hotels of the world 簡稱LHW）等。其中，PHW的成員中有在世界最佳酒店排名榜上有名的香港半島酒店、法國巴黎的里茲酒店和布里斯托爾酒店、瑞士的奇蒙酒店以及美國的貝爾艾爾酒店。而LHW則自自詡不主動(dòng)尋找成員，欲加入者必須自己提出申請。當(dāng)然兩者均須嚴(yán)格的現(xiàn)場調(diào)查，董事會(huì)投票表決等程序，但一旦加入，則得到高品質(zhì)的認(rèn)可和榮譽(yù)。中國的廣州白天鵝賓館和北京貴賓樓酒店是LHW的成員，而北京王府酒店則是PHW的成員。
        有的酒店聯(lián)合體如美國的最佳西部國際組織（Best Western International）是中檔酒店的聯(lián)盟，最佳西部國際雖不如PHW和LHW那樣的豪華高檔，但其規(guī)模實(shí)力卻絲毫不遜，在世界20家最大的酒店聯(lián)合體排名中保持領(lǐng)先。也有專門由小酒店組成的酒店聯(lián)合體，如瑞士的就酒店協(xié)會(huì)就是將小酒店聯(lián)合起來，發(fā)揮特色經(jīng)營的優(yōu)勢，并在預(yù)訂、促銷方面集中力量與大酒店連鎖競爭，以謀得一席存在空間。還有的酒店聯(lián)合體將廉價(jià)酒店（或汽車旅館）組織起來，比較大的有美國的廉價(jià)客棧（Budget Host Inns）、友誼客棧（Friendship Inns）和澳大利亞的旗幟客棧（Flag Inns）等。另外，有的酒店聯(lián)合體非常有特色，如法國羅基斯與奧伯格（Logis and Auberges de France）是一個(gè)規(guī)模相當(dāng)大的家庭旅館聯(lián)合體。
        酒店聯(lián)合體的特色各有不同，規(guī)模不一，而且聯(lián)合體內(nèi)各成員的平均客房數(shù)相當(dāng)很大。如英國航空公司合體的酒店平均客房數(shù)最多，為35間；而因特酒店、大別墅和法國羅基斯與奧伯格的成員平均房數(shù)較小，分別為55間、31間與6間。盡管它們差距很大，但其酒店VI設(shè)計(jì)發(fā)展的趨勢是一樣迅猛的。

Hotel Commonwealth Hotel brokers as an emerging model is increasingly being accepted, with the hotel chains continue to development, its scale and impact of more and more advantages in sales, reservations, management, For independent hotels as well as many small hotels, is undoubtedly a serious threat to order to improve their own competitiveness, and to compete with large hotel chains, they have together set up a variety of joint organization, collectively referred to as Hotel Commonwealth.
    Hotel Commonwealth is a voluntary combined with a similar standard hotel, jointly to pay a fee, together for the common promotion, booking and other services. Member hotels of the joint body's use of a common logo, built the image of a body, in order to win more customers. The Commonwealth of the hotel feature some of the hotel chain similar to the use of a common reservation system, engage in joint, large-scale promotional activities, the implementation of joint procurement. The difference is that members of the Commonwealth Hotel in finance, management is completely independent of the Commonwealth or other members of the right to interfere.
    The hotel chain, hotel complex in the world is also numerous, varied, not only different forms of organization, even the features are not the same, its size, regulations are very far. If the Commonwealth requires its members to have similar standards, and provide similar facilities and services, in the face of a specific market. Some of the Commonwealth, its new members to join the need for strict application, investigation, and voting procedures; some consortium hopes to maintain a stable size and reception capacity; some of the Commonwealth to relatively simple procedures, requirements are not strictly to absorb a very wide range; some of the Commonwealth only absorb independent hotels to join the development has to belong to a member of a hotel chain, and some of the Commonwealth does not have this restriction, but most of the Commonwealth to allow its members to use other reservation system services; some of the Commonwealth focused on joint promotions, and some emphasis on joint bookings, and some will pay more attention to the collective purchase, there is a consortium setting up schools to train members of staff; All in all, despite the Commonwealth there are so many different, their purpose is the same; on behalf of the organization in the international hotel to attract more customers to live. Practice has proved that the Hotel Commonwealth is a very successful form.
    There are so many hotels of the Commonwealth, they refer to the existence of competition is inevitable. Hotel Commonwealth will be reduced from its own market positioning has its own characteristics and personality, and create a distinctive image of the Commonwealth.
    Some hotels of the Commonwealth of its members are operating fine luxury hotel, the Commonwealth itself to high quality, including some hotels in the Commonwealth of the crowd here, such as the world's most popular hotels Organization (Preferred Hotels Worldwide, referred to PHW), the World Leading Hotels of the (The of Leading Hotels of the world referred to as LHW). Among them, the PHW's members rank the list of World's Best Hotels The Peninsula Hong Kong hotel, the Ritz in Paris, France and Bristol Hotel, Richmond Hotel in Switzerland and the United States Bel Air Hotel. LHW is self-prides itself on not taking the initiative to find a member of For entrants must submit an application. Of course, both must be a rigorous program of field investigation, the Board vote, but once joined, you get the recognition and honor of high quality. Guangzhou White Swan Hotel Beijing Grand Hotel is a member of the LHW's Beijing Palace Hotel is a member of the PHW's.
    Some Hotel Commonwealth is the alliance of mid-range hotels such as Best Western international organizations (the Best Western International), Best Western International, while not PHW and LHW end luxury, but the scale of the strength of not less in the world 20 The largest hotel complex to stay ahead of ranking. Exclusively by small hotels, the Hotel Commonwealth, such as the Swiss Hotel Association is a small hotel together, play to the advantages of operating characteristics, and booking the promotional aspects of centralized power and a large hotel chain competition, to have gained a seat on the existence of space . There is the Hotel Commonwealth of cheap hotel (or motel) organized large cheap inn (Budget Host Inns), Friendship Inn (Friendship Inns) and the Australian flag inn Flag Inns. In addition, Hotel Commonwealth is very characteristic, such as France, the Rockies and Oberg (Logis and Auberges de France) is a fairly large scale family hotel complex.
    The different characteristics of the Hotel Commonwealth, sizes, and the average number of rooms for members of the joint body is quite large. Average number of rooms such as British Airways fit most 35; Internet hotel, a large villa and France, the Rockies and the smaller members of the average number of rooms in Oberg, 55, 31 and 6 . Although they differ greatly from, but its trend of development is as rapid.