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Most people are familiar with the white Apple logo design.大多數人都熟悉的白色蘋果logo的設計。The Bermondsey Square Hotel has a similarly simple and modern logo, but one that communicates very different meanings. Bermondsey廣場酒店的一個類似的簡潔而現代的標志,但卻是一種溝通十分不同的含義。The general shape is of a square, giving a straightforward image. 一般形狀的一方,給一個直截了當的形象。The writing is plain and serious, without serifs or frills. 寫作是平原和嚴重的,沒有serifs或裝飾。There is no image, leaving a very stark and modern logo. 沒有圖像,并留下了一個非常鮮明的和現代的標志。However, there are a few things that this logo has in common with Apple’s logo design. 然而,有幾件事,這標志著蘋果的共同之處在于鎮江酒店logo的設計。First, they are both simple and modern, without frills or details. 首先,他們都是簡單的和現代的,沒有什么花枝招展的鋪張或細節。Second, they are both highly minimalist, appealing to the sensibilities of young professionals. 第二,他們都是高度簡,吸引人們的感情的年輕專業人士。These two images don’t exactly match, but they certainly do not clash either.這兩張圖像不完全匹配,但是他們當然不沖突也。
While converting entirely to Apple was an expensive decision for the hotel,當轉換是一種昂貴的完全的蘋果公司決策酒店,the management felt that this was a chance to differentiate the establishment from its competition. 管理覺得這是一個機會來區分建立競爭。從它的This definitely was a prudent decision. 這絕對是一個謹慎的決定。Not only will the sophisticated hardware impress many prospective clients, the general over the top luxury of putting premium computers throughout a hotel has received a significant amount of media attention—that is, free publicity. 不但給許多潛在客戶提供精良的硬件,鎮江酒店VI設計 一般在頂級奢侈品鎮江飯店VI大量的媒體免費宣傳。The fact that this publicity centers on a key part of the hotel brand is only more beneficial.這樣的事實,即在宣傳中心的一個關鍵組成部分只有酒店品牌更有利。
Many businesses can benefit from making partnerships with other companies.許多企業的合作伙伴受益于使其他公司的產品。This gives you the opportunity to tie your brand into another complementary brand. 這也給你機會去把你的品牌進入另一個互補的品牌。Cross branding has been so successful for companies that have tried it that it is becoming somewhat of a trend. 十字架已經如此成功的品牌為那些已經嘗試過它變得有點趨勢。We are likely to see more and more examples in the future.我們有可能看到越來越多的例子,在未來的。
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